Abm3E takes recycling to younger people with project Pow
The Amb3E launched yesterday the Pow project â€" Gives Power to the Electron â€" an initiative to raise awareness of young people from around the country for the importance of channelling of waste electrical and electronic equipment (WEEE) through Electron Points, thus allowing its treatment and recycling.The initiative will take place in three phases, with the duration of a school year, and encourages young people and national schools to participate in a challenge of videos that can function as elements of behavioral change the environmental level. The action has three ambassadors that will encourage young people to participate: the presenters John Manzarra and Carolina Torres and Pedro Fernandes humorist. Each of these ambassadors will launch one of the phases of the project.The challenge to teenagers is to create creative videos in which the waste electrical and Electronic equipment (WEEE) and its proper routing take lead role. Each stage of the action (coincident with a school period) will have a different motto: "Do the WEEE back home"; "It makes you to WEEE that endanger your world" and "Do the Electron and deposits your WEEE". All videos will be submitted in the project site, where, at each stage, 20 finalists will be chosen through online voting.The finalists will be evaluated by the jury â€" composed of representatives of the entities involved (Amb3E, APA and IPDJ), as well as by Ambassador the respective phase â€" which will choose three winners. The first place will be awarded a smartphone, the second with an LCD and the third with a camera.At the same time, the challenge will be released to schools, in which these have to create videos that convey environmental habits with respect to recycling, as well as add their good practices in a manifest. These will be subsequently assessed by the jury. In this case, the winners will receive a prize of 1500 euros in electrical and electronic equipment.This initiative aims to encourage young people and schools to work as elements of behavioral change the environment at the same time sensitizing the general population to the importance of the correct forwarding of WEEE. Emerges in the wake of other projects of the Association as the Electron School, or Electron headquarters.
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