Why McDonald's left Bolivia?
In 2002, one by one, all McDonald's restaurants in Bolivia closed, after several years of financial damage and the notion that fast food had been harshly rejected by consumers of the South American country.According to the website Natural Food, Bolivians don't believe food prepared in such a short time. About 60% of the Bolivian population is indigenous, not seeing any value in spending money in the McDondald's â€" even if prices are actually lower.The American multinational failed to convince the Bolivians to interested by fast food, explains the Natural News, and the last eight restaurants that still remained in the country â€" in La Paz, Cochabamba and Santa Cruz de la Sierra â€" showed losses a decade ago, when closed.McDonald's tried to change the habits of consumers, explains the site, but neither the patience nor the extent of the network managed to do. Burger King and Subway, multinational rivals of the golden arches, continued in the country, but have few stores and are not exactly a success story.In 2011, a group of marketers tried to understand why failed fast food in Bolivia, having developed a documentary which concluded that the way of thinking of the Bolivian-and the relationship of the Bolivians have with the time of preparation of food â€" goes against fast food."While other cultures see no risk in eating at McDonald's every week, Bolivians believe that it is not worth the health risk. They want well prepared meals, places, and want to figure out if your meals are prepared the right way, "explains the Natural Foods.The documentary interviewed chefs, nutritionists, teachers and historians and realized that, in fact, the Bolivians love burgers-but prefer the "cholitas" sold on the streets by thousands of indigenous women.According to Take Part, the Bolivia continues today with the same problems of nutrition from the rest of the world-malnutrition, diabetes and obesity. Still, the Country has one of the lightest carbónicas footprints in the world, basing their food in local resources and tradition. "Bolivia can be an example to the rest of the world, when it comes to a healthier diet and based on community," concludes the site.Foto:  taestell / Creative Commons
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