Sustainability: trade can contribute to the change of behaviors
Trade has a proximity factor with the consumer and, therefore, can contribute to behavioural change, in the sense of a larger appeal to sustainable consumption. This was the main idea advocated by the Director-General of the Portuguese Association of distribution Companies (APED) during the first GPA Conference 2014, dedicated to sustainable cities."The Portuguese consumer is wise," said Isabel Moral Wheat. "Sustainable consumption is central to the distribution sector, so the proximity factor of trade can contribute to this behavioral change", advanced the responsible.On sustainable cities, one of the great pillars will be the technology. According to Miguel Moreira, administrator of Portugal Telecom (PT), this may "respond very well to the challenges of the cities of the future, both in terms of improving living conditions or resource efficiency. Here, the Manager gives an example."There is a blatant misuse of resources. The average rate of occupation of offices around the world, is 50%. They are there, they cost millions, consume energy, resources and are semi-vazios. Technology can help end this, "he explained.The administrator of PT gave another example: the absence of telework strategies in companies. "The so-called commute to compute is ridiculous. In the cities, there are people moving 30 kilometers every day to stay hours in front of the computer. They could be making your work much closer to home, "he explained."This makes no sense. That person will pollute, will travel by car and contribute to the traffic ... technology can be an essential tool for improving the lives of people living in cities and reduce business costs, "concluded Michael Moreira.The debate brought together the President of still waters of Portugal, Afonso Lobato Faria, and the Managing Director of Dalkia, José Manuel Bandeira. You can read the main conclusions of the two managers in this link.
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