Rock in Rio: Amb3E challenge festival-goers to recycle

The Amb3E will challenge all visitors of Rock in Rio-Lisbon to give a new life to your used equipment. On the stand of the Association, at the parque da Bela Vista, the festival-goers, testing your marksmanship, will forward the waste electrical and electronic equipment (WEEE) for the Electron to be properly recycled. Those who show that they have the most apt sight will be able to take home gifts.

Amb3E's stand will recreate a tent, where the audience will be able to do target practice, doing fall several appliances at one point electron. Simultaneously, mobile brigades disguised old phones Electron will traverse the city of Rock, encouraging the public to pass by stand and give a new life to your used equipment. The activation will be in charge of the Pepper.

This is the first time the Amb3E will be present at Rock in Rio-Lisbon with a stand. The action is part of the Mission of the Association to sensitize the population to the importance of the recycling of WEEE. Since its inception in 2006, the Amb3E has promoted and supported several projects of communication on this subject, as schooling electron and Electron headquarters, and more recently the POW-Gives the Power to the electron and the project 80.

Photo: Rodrigo Sá/Creative Commons

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