Tuesday, April 1, 2014

NaturaPura: ecological and chemical textiles made in Portugal

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Founded in the remote year of 1999, a textile engineer from Braga, NaturaPura chose ecology to differentiate in the textile sector, at a time when the word sustainability still little said to brands.

"We give the guarantee to the consumer that he is buying a product that respects the environment, since the cotton plantation until the final product," explained to the green economy commercial brand Director, Christine Aguilar.

This philosophy explains that NaturaPura products have only three colors, all linked to the original tone and natural cotton. "The cotton plant is like tulips or roses. It grows in raw, green and Brown. It comes in branch and our partner, certified with the European eco-label, comes to the spinning part, make the mesh and wire to knit the pieces together, "continued Christine.

Cotton is imported from Peru and processed in factories that Natura Pura ensures, in the North of the country, a process that comes to save 60% of the water consumption and 30% of energy expenditure, as compared with the conventional production system.

In the textile â€" said â€" conventional, the cotton must be washed, goes to the dyeing, the fabric is washed, dyed, washed again. The fabric is washed, NaturaPura once.

The absence of chemicals is another of the features that is communicated by NaturaPura. Thus, their products reduce the risk of allergies and are also recommended for the most sensitive skins.

"We have some peculiarities. Don't use polyester lines, but only 100% cotton. We try to avoid seams in newborns or infants clothing, "concluded the responsible.

NaturaPura brand already has eight stores in Portugal, being also sold in several other countries, including in the appetizing Japanese market. The company has grown 20 percent annually in the last two years, and will open soon new points of sale, in Portugal.

See the episode 230 of the green economy.



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