Brazil: tattoo artists received training to detect skin cancer
More than 450 professionals from leading Brazil tattoo studios were trained by medical oncologists to identify cases of skin cancer in its customers. The project is part of the campaign "tattoo artists against cancer (cancer) of the skin" and was developed with the support of trademark sunscreen Sun January.The aim of the campaign is to make people that early diagnosis is the key to the treatment of skin cancer and the inclusion of tattoo artists in this process was idea of an advertising agency, Ogilvy Brazil.Skin cancer is the most common type of the disease and accounts for more than half of the diagnoses. According to INCA brasileiro (National Cancer Institute), in 2014 should be diagnosed about 190 thousand new cases of skin cancer in the country, between melanoma and nonmelanoma.As most people don't visit the doctor Dermatology as often as it should, the campaign created by Ogilvy asks for help to those who are closest to the people, in this case by the tattooists.The training was provided by the surgeon oncologist João Duprat Neto, doctor of the Center for Dermatology and skin cancer Bc Camargo Cancer Center. "Our aim was to show some basic elements tattooists professionals that can help them interpret the lesions of their clients. Orient the criteria called the ABCD rule, i.e. Asymmetry, Irregular Edges, coloring (various colors or tones) and diameter (larger than five millimeters and increase or decrease in size ", explained the expert.In this visual examination, the tattoo artists can give the alert and convince your customers to visit a dermatologist, the only one who can provide the diagnosis.Foto: flequi/Creative Commons
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