Tuesday, May 27, 2014

SPV ensures compensation of the carbon emissions of Rock In Rio

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For the third consecutive Edition, Rock In Rio will be carbon neutral, relying on the certification for forwarding for recycling of 3R6 waste generated in their enclosure. This offsetting carbon emissions have the seal of the green dot services, which assigns the label Zero carbon Premium.

This one, which will be awarded for the first time to a music event, ensures that are offset all carbon emissions into the atmosphere, issued the public wants for part of the Organization, including movement of bands and their goods, energy consumption, movement of people and goods from partners (sponsors and suppliers), treatment of waste produced.

To compensate for the emissions that may be generated in the 2014 Edition, the Organization of Rock In Rio will plant 118 thousand trees, until 2016, in burnt areas of Portugal.

"Rock in Rio was the first event in Portugal and in Brazil to join the 3R6, and also for being the first music event to neutralize the climate impact with the seal Zero carbon Premium. The image that used to be usual at the end of concerts, abandoned waste on empty enclosure, belongs to the past increasingly. Rock in Rio has pioneered and has been an example of good environmental practices and is the event where more recycles in Portugal, raising the bar for sustainability that intended for the big events, "pointed out in comunicdo Luis Veiga Malik, CEO of green dot Corporation.

In total the last three editions of the Rock in Rio-Lisbon were forwarded for recycling more than 80 tons of plastic and metal containers; 37 tons of paper and cardboard and 9 tonnes of glass packaging.

In close collaboration with the company green dot in the 2012 Edition were sent for recycling approximately 32% of the waste produced, between the Assembly and disassembly of the event. Of the remaining residues, 56% were recovered energetically and 2% received organic.

Giant recycling facility "feeds" social cause

The success of the waste management strategy of Rock in Rio-Lisbon depends on a lot of cooperation from the public. Indeed, the recycling of packaging will join the animation of the enclosure, sensitizing the participants of the event to its benefits. In return of packaging waste deposited by the participants, such as plastic cups, pizza boxes or bottles of water, Green Point society will offer prizes and support a social action, contributing to more meals arrive who else needs.

In addition to contributing to a social cause and to improve the environment, to deposit their packaging in ecoponto green dot society all who travel to the Rock in Rio-Lisbon can still claim one of the t-shirts designed specially for music festivals in which the company green dot's presence, in which the logos of iconic Portuguese bands and musicians were associated with recycling.

Implemented for the first time in Rock in Rio-Lisbon 2008, 3R6 joined forever the history of the event to the genesis of the seal, which ensures that the waste produced in the events are properly forwarded to the final destination by following the management hierarchy of 3R: reduce, reuse and recycle. The objective is the reduction of waste production and maximising the quantities sent to recycling and recovery.

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