Thursday, June 26, 2014

Azores: search at sea the solution to the economy (with video)

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All Portuguese regions use different strategies to boost the local economy, taking into account their cultural and geographical capital gains. The Azores are no exception, and the tradition linked to the sea always comes to mind of the rulers when it comes time to invest in tourism and services.

One example is the SailAzores, a company founded in 2010 and who rents sailboats with and without skipper. The company emerged from the dream of two sisters and two brothers-in-law and received some help from regional government. "The passion for the Azores by sea and boats made us study the market and understand that there was a gap in the market: no one was renting boats without a skipper," explained Nicholas Faria, partner at SailAzores.

The first sailboat cost 300 thousand, but the total investment already totals € 1 million, since they are already four boats held by SailAzores. "Through Community funds, the regional Government has a program of incentives. We have enjoyed this program and earned the trust of the regional Government, "explained Nicholas would do.

In 2010, never thinking of the four partners that SailAzores grow so much. Like all other professional lives, the solution went through hiring two employees â€" for the marketing department and for the maintenance of sailboats.

With 350 to 400 customers per year, the next step of SailAzores is to allow the anchor in bays in the archipelago. "We will create the project Anchoring Azores and put, as a first step, five anchoring buoys around the islands of the central group. In a second phase will increase the number of buoys, "said Nicholas would do.

When the project is on the ground, SailAzores customers will be able to spend the night in the Bay. According to company officials, the business will continue to grow and there's room for new companies of sailing yachts rental option without skipper, the example of what already exists in Greece, Italy, Croatia. See the episode 275 of the green economy.



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