Coca-Cola launches 16 different covers to reuse plastic bottles
Coca-Cola is launching 16 different covers for its iconic plastic bottle, which allows to reuse in several functions â€" the toy marker or paintbrush, sharpens or SOAP dispenser.For now, this innovation is only present in the Vietnamese market, according to the American brand advertising itself. Afterwards, will be exported to the entire Asian continent.According to the brand, the very high number of plastic bottles that end up in the ground, rivers or seas, around the world, was in the genesis of this release. Coca-Cola intends to encourage its consumers to recycle or reuse the bottles.The caps will be offered to those who buy a bottle of Coca-Cola, a sustainability strategy known as 2ndLives ("second lives", in Portuguese). See the ad.Released in Vietnam in March, the campaign will come to Thailand, Indonesia and China. Creativity is the Ogily & Mather Beijing. "The idea is universal and can be applied in other markets. These covers can help change consumer behaviour in a simple and amazing. And very smart, "explained Juggi Ramakrishnan, executive creative director of the advertising agency..fancybox-wrap { position: absolute; top:0; left: 0; z-index: 8020; } .fancybox-skin { position: relative; /*margin-top:20px !important;*/ background: #222222; color: #74b32e; text-shadow: none; -webkit-border-radius: 2px; -moz-border-radius: 2px; border-radius: 2px; } .fancybox-opened { z-index: 8030; } .fancybox-opened .fancybox-skin { -webkit-box-shadow: 0 10px 25px rgba(0, 0, 0, 0.5); -moz-box-shadow: 0 10px 25px rgba(0, 0, 0, 0.5); box-shadow: 0 10px 25px rgba(0, 0, 0, 0.5); } .fancybox-outer, .fancybox-inner { position: relative; } .fancybox-inner { overflow: hidden; } .fancybox-type-iframe .fancybox-inner { -webkit-overflow-scrolling: touch; } .fancybox-close{ background: url('wp-content/themes/codistage/styles/fancybox/exit.png') no-repeat; width:25px; height:25px; float:right; margin-top:10px; margin-right:5px; } /*.ngg-gallery-image img{width:565px; height:393px;}*/As tampas que permitem reutilização de garrafas1of 9jQuery(document).ready(function($) { var thumbContainerWidth = 0, thumbs = Array(), selectedIndex = 1, thumbIndex = 1, imageOffset = 7; $('.ngg-gallery-thumbnail-box').each(function() { thumbs.push($(this)); }); /*thumbnail navigation */ $('.ngg-greensavers-thumb-next').unbind().bind('click', function(e) { e.preventDefault(); if(thumbIndex<= (thumbs.length-imageOffset)) { $('.ngg-thumbnails-container').stop().animate({ left : -$(thumbs[thumbIndex]).position().left }); thumbIndex++; } }); $('.ngg-greensavers-thumb-prev').unbind().bind('click', function(e) { e.preventDefault(); if(thumbIndex >1) { $('.ngg-thumbnails-container').stop().animate({ left : $('.ngg-thumbnails-container').position().left + ( $(thumbs[thumbIndex-1]).position().left - $(thumbs[thumbIndex-2]).position().left ) }); thumbIndex--; } }); $(window).load(function() { /* set thumbnail container width */ $('.ngg-gallery-thumbnail').each(function() { thumbContainerWidth = thumbContainerWidth + $(this).width() + 10; }); $('.ngg-thumbnails-container').width(thumbContainerWidth); }); });
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