USA: sustainable products represent 15% of the total sales of retail
Brands labeled as natural, ecological, organic and fair trade are no longer a niche market in the sectors of food, toiletries and home. These products gradually were blended in the general retail and conquered a considerable market share. Currently, these products that appeal to the "responsible consumption" represent an important area of profitable growth.An analysis of the Boston Consulting Group and Information Resources analyzed all u.s. retail chains and concluded that the sale of the products more "responsible" represents 15% of the total sales of all chains, with the sales increase 9% annual pace in the last three years â€" which represents 70% of the total growth.The consultants expect that the same trend is found in other developed markets. Market studies also point to future growth, with most consumers to indicate the intention of buying more of these products.However, the more sustainable products of major brands that will experience an increase in sales, but the specialized brand products. The big brands lack or do not possess even products of this type shows the consultant.It is recalled that several Portuguese managers debated this week, sustainable consumption. Green Savers was there and brought him the main conclusions.Foto:  Glory Foods / Creative Commons
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