Consumers increasingly seek environmental labels

The demand for renewable materials and environmental labels, from consumers, increased globally, according to the 5th biannual study of Tetra Pak for the area of the environment. According to Protects What's good, the study reveals that recycling remains as the main expectation, to consumers and operators, in the food industry.

The study reveals a significant increase in attitude vis-à-vis the renewable materials among the agents of the food industry, driven by the recent development of new technologies. The use of materials of biological origin is highlighted as one of the leading environmental trends that shape the future of packaging for beverages.

According to Protects What's good, the report also States that consumers continue to punctuate the cartons for liquid foods as the type of packaging more "environmentally friendly", due to the use of the card â€" a renewable material. On the other hand, more than 50% of consumers believe that the use, in the plastic packaging of biological origin, will further improve the environmental image of cartons for liquid foods. 

Environmental labelling is more sought

The report also identifies a growth in demand for environmental information for consumers. In order to make informed choices, 37% of consumers seek, on a regular basis, the presence of environmental seals in food packaging. Currently, 54% of consumers trust the ecolabelling compared to the 37% recorded in 2011. One in five consumers surveyed in this study recognizes the Forest Stewardship Council â„¢ logo (FSC â„¢), with the largest membership in the responsible management of forests.

On the other hand, the separation and selective deposition of used packaging for later recycling continues to be the main environmental activity among consumers, a variable that remains since 2005. The recyclability of packaging materials is a top priority for food industry operators in the development of a new product or service.

The study asked consumers and 7,000 more than 200 food industry representatives from 13 countries, including Brazil. Portugal not part of this list.

See the report in its entirety in Protects What's good.

If You Enjoyed This, Take 5 Seconds To Share It

• Facebook
• Twitter
• Google+
• StumbleUpon
• Digg
• Delicious
• LinkedIn
• Reddit
• Technorati