Thursday, October 17, 2013

Viseu: Apple rejected is dehydrated and turned into healthy snacks (with video)

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On Thursday de Vilar, in Viseu, several tons of apples are rejected by the market and ended up, invariably, in the list of food waste that so often we criticise in our aggregator.

It was then that Eva Raimann Cabral, the owner, began researching what to do with an Apple that, after all, had good organoleptic skills. With several options at hand, Eva opted for dehydrated Apple, a snack that's not exactly groundbreaking, but enough to end food waste at Quinta do Vilar.

The project has evolved and has become the brand Fruut, a snack that now arrives to the market and that reflects apples rejected from 42 hectares of cultivation.

At Quinta do Vilar, the first apples were born in 1967. Today, catch 1,800 tons â€" among them, 150 tons of granny smith, an unusual variety in Portugal.

Harvesting is manual, the sprinkler system's drip and the origin is natural and 100% Portuguese. It is here, too, that the apples are sliced, dried and Fruut packed.

The Fruut tag doesn't have any kind of addiction and, of course, is healthy. "This is a great value proposition. We offer fun, a crunchy, tasty product, but it can't hurt, "said the green economy Philip Simões, responsible for the commercial area of Fruut â€" which is already thinking about expanding the product for other flavors.

See the episode 131 of the green economy.





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