Thursday, November 21, 2013

GreenBoots: the boots made with recycled tires ranging from Leiria to Moscow (with video)

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In the North of the country is the bulk of the Portuguese footwear industry, but is of Leiria which reaches GreenBoots, a brand of hand-made footwear and that uses, among other raw materials, recycled tire rubber, which is worked and transformed into soles.

The project of Peter, 44 years, Olaio Luís Lourenço (48) and Ines Cunha (37) is still in its infancy, but the future looks bright for the brand that focus on sustainability and manufacture by hand to diversify on the market.

"The use of recycled tire rubber boots and make use of various scraps and waste [industry], as the insoles of skin. The GreenBoots is not only the name, also demonstrates the care that we have with the environment, "explained to the green economy and commercial Manager designer, Pedro Olaio.

In fact, the GreenBoots are no more than a tradition recovered, despite the brand being launched at the beginning of 2013. "We picked up our origins which was already used in ancient times â€" the soles [are made of recycled tire]. Now, they are even more resistant and comfortable. Then simply reinvent the story ", stresses the designer.

The genesis of brand is in 1955, at the factory of Master José Rodrigues. Is this weather heading the art of making the current GreenBoots. The boots are manufactured by hand by artisans of a factory of Benedita, at the gates of Leiria, and have arrived in stores of Moscow (Russia), London (United Kingdom) or Rome (Italy).

In Portugal, the GreenBoots is already selling in some stores, and can also be ordered through the internet. The price, however, is not for everyone: a few boots can cost between €90 and € 150.





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