New Toys R Us Advertising extols consumerism to the detriment of nature
Observe children to discover and enjoy the nature is a magical experience. However, we wouldn't have gotten to this conclusion by watching the last announcement of the Toys R Us store, toys.Created for the North American market, the ad shows children to be taken to a journey in the forest, through the bus the Foundation Knows trees. However, later these reveal that the children will be taken to the Toys R Us to play around with their products, which leads to scream with joy.The sight of children playing near the neons and plastics is toxic enough to alarm any parent alert. The toy company apparently thinks it is necessary to compete with the environment, so much so that created a campaign implying that what all kids want is, actually, something they can buy.Focused solely on profit, the toy giant is unaware of the large amount of investigations that relate the outside with good grades in mathematics and Sciences, weight management, psychological well-being and good social skills.Instead, explains the Inhabitots, the company prefers to give a lower image of nature in favor of a larger sale of products, conveying the idea that consumerism is a feasible way to achieve true happiness and that children and their impulsive desires can dictate the way in which they are created.
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