Friday, December 27, 2013

5 corporate strategies to improve urban mobility

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Companies can change the mobility of cities, stipulating more flexible schedules for your employees or developing strategies to work from home. The subject has been, in recent years, the priorities not only of businesses and citizens but also of organizations such as the United Nations.

The UN, incidentally, has already said that by 2050, about 80% of the world's population will live in cities â€" and that something must be done to health, economy and well-being do not become hostage of the queues, traffic jams and urban chaos.

Some of the more chaotic metropolitan areas in the world are in Brazil â€" São Paulo, Rio de Janeiro and Brasilia. Thus, it is no surprise that the country try to improve its urban mobility.

The last exam of the Sustainability Forum, held in São Paulo, listed five initiatives that organizations can adopt â€" Brazilian women and not only â€" to help improve mobility in the big cities. Keep the list.

1. flexible hours

Citizens will have more flexibility to enter later and leave later, too. This is one of the keys to the new urban mobility and is already used by many companies: it is established the amount of hours that the employee should fulfill in a week â€" and he rides his schedule the way we understand.

2. work from home

By allowing your employees to work at home during some days of the week, companies are helping to reduce the congestion in the cities. To this end, it is necessary that bosses and employees have a good relationship.

This measure was not implemented, however, in the United States, and should therefore be crafted carefully.

3. telecommunication systems

To gamble in telecommunication equipment that allows employees to conduct meetings without leaving the physical space of the company, these are helping to reduce traffic jams. With this option, the company also drastically reduces their costs.

4. incentive Policies

There are companies that promote carpooling to work â€" among employees who live near â€" and idas for bike, skateboard or even on foot. In these case, many companies have built showers and changing rooms for those who need a morning bath.

5. mobility plan

In Europe, there are several cities that have laws requiring companies to draw plans of mobility. Employees can also put pressure on companies to do it, contributing to a win-win situation â€" for the company, which receives an employee more motivated and punctual; and to the clerk, who spends less time in traffic and, in General, are more cheerful.

Foto:  Joel Müller / Creative Commons

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