Tuesday, January 21, 2014

Tetra Pak allied himself to the project 80 and alert young people to the responsible management of forests

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Tetra Pak will alert thousands of young Portuguese to the responsible management of forests, an action which will be part of the roadshow 80 project. In this initiative, which will traverse 18 schools from North to South, Tetra Pak proposes that young people put on the shoes of a young Forester, Pako, protagonist of the game Mission Tetra Pak. The initiative kicked off today in high school d. Pedro V, in Lisbon.

Throughout the game, the character will face several villains, which represent some of the most common dangers to forests, such as illegal logging, fires or pollution. The Pako and students will have the Mission of keeping threats out of the Woods. At the end of each game, the number of trees saved will dictate the outcome of each user. The three best results will be offered an Ipad mini (first classified), a smartphone (second) and two tickets to a summer festival (third).

The score ranking can be consulted on Tetra Pak ' s page on Facebook (www.facebook.com/protegeoqueebom) where you will be also notified the three winners at the end of the roadshow 80 project. See here the rules of participation.

Along the roadshow, Tetra Pak will also streamline studios for the reuse of packaging material, teaching techniques for creating useful objects from packaging.

"Forest sustainability is a critical concern for Tetra Pak ' s activity, since it is in the forest that the company gets raw materials for their packaging. To support the project 80, we wanted to demonstrate to young people the importance of responsible management of forests, "explains Ingrid Hawk, head of Tetra Pak ' s environment in Portugal.

The project 80 's promoted in partnership by the Portuguese Environment Agency, Directorate General of education, Directorate General of Schools, sport and Portuguese Youth Institute, Quercus and Green Project Awards supported by the Government of Portugal.

The initiative will visit 18 schools in 18 cities, from North to South of the country, over almost four months of road. Through the 275 hours of activities, the Roadshow 80 Project aims to encourage young people to develop projects that promote entrepreneurship, green economy, citizenship and volunteering, thereby contributing to the welfare and sustainable development of the communities.

Learn more at the gate Protects What's good.

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