Formula 1 for electric vehicles make great advertising campaign
The formula and ecological alternative to Formula 1, is looking for an advertising agency to promote the new sport worldwide, proof that the project is investing heavily to reach the masses.According to Brand Republic, the formula and asked creative proposals to four agencies, which will have in finding an advertising strategy to make the new sport appealing to consumers and media.Earlier this year, 10 cities will be stage of racing and formula: Beijing (China), Putrajava (Malaysia), Rio de Janeiro (Brazil), Punta del Este (Uruguay), Buenos Aires (Argentina), Los Angeles and Miami (United States), Monte Carlo (Monaco), Berlin (Germany) and London (United Kingdom).The competition kicks off on 13 September in Beijing, and ends June 27, 2015, in London. "The formula and is a new brand of entertainment, which has the electric motor in the heart," explained Charles Davies, head of marketing of the project.The formula and will be part of the FIA (International Automobile Federation) and was announced in 2012. The original version of the project included 10 teams and 20 pilots and was designed through a partnership with Formula and Holdings (FEH), based in London. Some of the drivers have experience of Formula 1, Jarno Trulli, Narain Karthikeyan or Nick Heidfeld.One of the main objectives of the competition is to support the research and development of electric cars. Now, with the new campaign, the formula and expects to receive spectators and new supporters to the environmentally-friendly cars. Arrive at the formula 1 notoriety, at least in the short to medium term, it will be impossible, but the announcement of this global advertising campaign is confirmation that investors of FEH and FIA are truly betting the new sport.. fancybox-wrap {position: absolute; top: 0; left: 0; z-index: 8020; }. fancybox-skin {position: relative; /* margin-top: 20px! important; */background: #222222; color: #74b32e; text-shadow: none; -webkit-border-radius: 2px; -moz-border-radius: 2px; border-radius: 2px; }. fancybox-opened {z-index: 8030;} . fancybox-opened. fancybox-skin {-webkit-box-shadow: 0 10px 25px rgba (0, 0, 0, 0.5); -moz-box-shadow: 0 10px 25px rgba (0, 0, 0, 0.5); box-shadow: 0 10px 25px rgba (0, 0, 0, 0.5); }. fancybox-outer,. fancybox-inner {position: relative;} . fancybox-inner {overflow: hidden;} . fancybox-type-iframe. fancybox-inner {-webkit-overflow-scrolling: touch;} . fancybox-close {background: url('wp-content/themes/codistage/styles/fancybox/exit.png') no-repeat; width: 25px; height: 25px; float: right; margin-top: 10px; margin-right: 5px; }/*. ng-gallery-image img {width: 565px; height: 393px;}*/A Fórmula E1of 19jQuery (document). ready (function ($) {var thumbContainerWidth = 0, thumbs = Array (), selectedIndex = 1, thumbIndex = 1, imageOffset = 7; $ ('. ng-gallery-thumbnail-box '). each (function () {thumbs.push($(this)); }); /* thumbnail navigation */$ ('. ng-greensavers-thumb-next '). unbind (). bind (' click ', function (e) {e.preventDefault(); if (thumbIndex< == (thumbs.length-imageOffset)) {$ ('. ng-thumbnails-container '). stop (). animate ({left:-$ (thumbs [thumbIndex]). position (). left}); thumbIndex + +; } }); $ ('. ng-greensavers-thumb-prev '). unbind (). bind (' click ', function (e) {e.preventDefault(); if (thumbIndex >1) {$ ('. ng-thumbnails-container '). stop (). animate ({left: $ ('. ng-thumbnails-container '). position (). left + ($ (thumbs [thumbIndex-1]). position (). left-$ (thumbs [thumbIndex-2]). position (). left)}); thumbIndex--; } }); $ (window). load (function () {/* set thumbnail container width */$ ('. ng-gallery-thumbnail '). each (function () {thumbContainerWidth = thumbContainerWidth + $ (this). width () + 10; }); $ ('. ng-thumbnails-container '). width (thumbContainerWidth); }); });
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