Sunday, August 24, 2014

As Alfred Heineken invented the upcycling in 1963

Leave a Comment
The term upcycling was coined in 2002 by the authors William McDonough and Michael Braungart, Cradle to Cradle in the book â€" despite having already been used at least by two other authors, in the years 90. However, forty years earlier, in 1963, as the Dutch Brewer Alfred Heineken, grandson of the founder of the namesake beer, had developed a futuristic project that basically created this need to transform useless or disposable waste in new materials.

The product in question, as it should be, was a bottle of beer â€" the Heineken WOBO. Designed by Alfred in collaboration with the Dutch architect John Habraken, this bottle was also known as "brick with beer".

The idea of Heineken had as a backdrop for a visit to the Caribbean, where he immediately realized two problems: a huge amount of garbage on the beach and lack of construction materials. The result of this double vision was the Heineken WOBO, a bottle that unia to another bottle, forming a glass brick.

The final design of the WOBO was produced in two sizes-350 and 500 mm â€" but both versions aimed at a horizontal placement, uniting the two bottles (as you can see in the photos).

According to Inhabitat, the first production placed on the market 100 thousand bottles, many of them used subsequently to construct a hut of Heineken in Noordwijk, Netherlands. "One of the greatest challenges was realizing how you construct the corners," explained so Heineken.

In spite of the initial success of the project, the truth is that Heineken was eventually cancel â€" or rather, suspend-the project. In 1975, due to the sudden interest of Martin Pawley, author of Garbage Housing, project leader, Heineken teamed up with designer Rinus van der Berg to designing a building with columns made from oil drums, bits of Volkswagen buses as ceiling and bottles WOBO as walls. However, the structure never left the paper.

Today, the cabin of Heineken and a wall made of WOBO on Heineken Museum in Amsterdam, the Netherlands, are two of the only structures made of beer bottles Heineken WOBO. Four decades ago, the idea was futuristic and yet has been fulfilled. The most incomprehensible of all this history, however, is to realize that, forty years later, no one picked up on the concept.

.fancybox-wrap { position: absolute; top:0; left: 0; z-index: 8020; } .fancybox-skin { position: relative; /*margin-top:20px !important;*/ background: #222222; color: #74b32e; text-shadow: none; -webkit-border-radius: 2px; -moz-border-radius: 2px; border-radius: 2px; } .fancybox-opened { z-index: 8030; } .fancybox-opened .fancybox-skin { -webkit-box-shadow: 0 10px 25px rgba(0, 0, 0, 0.5); -moz-box-shadow: 0 10px 25px rgba(0, 0, 0, 0.5); box-shadow: 0 10px 25px rgba(0, 0, 0, 0.5); } .fancybox-outer, .fancybox-inner { position: relative; } .fancybox-inner { overflow: hidden; } .fancybox-type-iframe .fancybox-inner { -webkit-overflow-scrolling: touch; } .fancybox-close{ background: url('wp-content/themes/codistage/styles/fancybox/exit.png') no-repeat; width:25px; height:25px; float:right; margin-top:10px; margin-right:5px; } /*.ngg-gallery-image img{width:565px; height:393px;}*/

If You Enjoyed This, Take 5 Seconds To Share It

0 comments:

Post a Comment