The tag that is taking the organic cotton to our homes (with video)
In 2004, when environmental concerns still weren't part of the radar of most large companies, the C&A acquired the first pieces of organic stock, at the time still mixed with conventional cotton. In less than a year, however, the company started the whole process of development of certified organic cotton and not mixed with the traditional cotton.Today, organic cotton is 38% of the total sales of C&A cotton products, a percentage very interesting considering the very high number of annual sales of the brand. In 2013, these sales accounted for € 110 million already, according to Dominic Edwards, sales manager of the Iberian C&A.Like many other multinational companies in the area, also the C&A sustainability objectives until 2020. "Our aim is that in 2020, 100% of our cotton is organic", explained the responsible.The aim is ambitious and will not be easy to fulfill. In addition to the demand for organic cotton in the world, be growing, production is still low. "The organic cotton represents only 1% of the total market and cotton are in decline," advances Sunday Edwards.To combat this shortage, the C&A launched an independent company that promotes the cultivation of organic cotton in the main production areas. Second Sundays Edwards, about 75% of the world's organic cotton has behind the projects C&A. only in India, are 60 thousand organic cotton farmers to cooperate with the Dutch multinational based in Belgium and Germany.See the episode 280 of green economy and notice how the C&A is taking the lead to sustainable cotton industry.
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