Carris and Metro make good examples of mobility to try to drum up customers for public transportation

The company and the Metropolitano de Lisboa will relaunch the communication campaign "Grow with the Public Transport" during this month, within the framework of the European mobility week (no), which points out of 16 to 22 September.

Second minus one Car, the campaign aims to promote a culture of sustainable urban mobility in the city of Lisbon, sensitizing the public, particularly motorists, to a set of benefits associated with the use of public transport.

To rely on the signature of the International Union of public transport, this campaign "goes to meet one of the main goals of this Organization: double the market share of public transport by 2025".

Starting from a main slogan â€" "Grow with the Public Transport", the communication campaign identifies some examples of positive impacts generated by the use of public transport to the detriment of the individual transport: more competitive and green cities, growing communities and more energy-efficient.

Across Europe, not least in Portugal, the increase in car traffic in city centres leads to a chronic congestion phenomenon, with many disastrous consequences in environmental, economic and social terms.

For every mile traveled in a single means of transport emit, on average, 3.5 times more greenhouse gases than on public transport, warn the company and the Metropolitano de Lisboa.

This year, without its motto "clean air â€" it's in your hands!" and intends to reflect the power that citizens possess to improve air quality through their mobility choices.

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