Saturday, April 26, 2014

Airbnboi? Brazilian company rents pastureland during dry periods

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There are technology companies increasingly turning to solutions to improve the lives of farmers. One of them, the Brazilian Graze, offers an on-line marketplace for farmers negotiate cattle and offers a search system of pasture for rent during periods of drought. A species of Airbnb for animals.

The idea belonged to Matheus Borders, of 20 years, who decided to start the business after follow the difficulties farmers faced during the dry period. "The drought that hit the Bahia, in recent years, was intense. When food reserves were on Thursdays, we needed to take the animals to other farms in the region, but we had no knowledge about the land available, "explained the sustainable planet Corridor, which is also an engineering student.

According to the company, the livestock of Bahia recorded a loss of €358 million (US $ 1.1 billion) in 2012, due to the loss of animals by drought.

Working alongside two partners, Matthew has the support of Cooperativa de Produtores de Vitória da Conquista to seek new customers. After the farmer to choose the property best suited to your case, the startup business brokerage takes place between the owners, with the signing of a contract notice.

"We deployed an automatic calculation for shipping and we will develop a geolocation system to the farmer find the best opportunities to land," says Borders. As a business model, grazing receives a percentage in the future negotiation of head of cattle.

More recently, Graze decided to study the creation of a monitoring system of low-cost beef so that landowners can get remote information of his flock and to know the conditions of the animals.

About 60 customers registered on the platform and four operations completed, the startup plans to close more than 200 2014 transactions between farmers, moving approximately €490 thousand (r $ 1.5 million). If that happens, will have been saved between two and three thousand animals.

Foto: francisco.j.gonzalez/Creative Commons

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