British supermarket will sell balls fallen and ugly forms

The supermarket Waitrose will sell bags of tomatoes that have fallen naturally and others whose forms are irregular and ugly, according to the purchaser of this fruit for the British chain, Peter Cooke.

"When it comes to tomatoes, there is no reason why the beauty has to be associated with the smooth skin. All of our selections are different, and that's the real beauty, terms tomatoes that do not normally would be sold in this way to our consumers, "he explained.

The tomato, along with avocado, fresh product that creates more waste in the food industry. The Waitrose now sells several fruit and vegetables with the strangely, like carrots, potatoes, courgettes, strawberries, plums, apples and cauliflowers â€" and, according to the Guardian, will continue to put more and more so-called products made in their stores as a way to reduce waste.

In the case of tomato, a one pound box includes several species, from cherry to the baby, which typically are ignored because it fell on the ground or have a strange way. Each box costs €3,60 (R$11,20).

In recent years, associations and activists linked to food have criticized the obsession of supermarkets by perfect products â€" including the discretion of retailers, which leads to the creation of an endless mountain of food waste.

Foto:  marlenedd / Creative Commons

If You Enjoyed This, Take 5 Seconds To Share It

• Facebook
• Twitter
• Google+
• StumbleUpon
• Digg
• Delicious
• LinkedIn
• Reddit
• Technorati