Dutch brand creates jeans made with plastics collected in the oceans
On the market for 25 years, the Dutch brand G-Star clothing revolved reach more people through an idea linked to sustainability. The brand has launched a campaign to clean up the oceans that turns out the trash found in jeans.In addition to giving you a new worldwide visibility, the campaign was still one of the main awards of the Festival de Cannes, the main event of the world that rewards creativity in marketing and communication.The campaign has enjoyed the attention given by Pharrell Williams, musician who designed parts. Pharrel is also creative director of Bionic Yarn, a company that manufactures yarns and fabrics made from recycled plastic bottles.According to the international press, the manufacturing process begins with the selection of bottles, which are then milled and processed into fibers. These are then braided with polyester and used to make wires of the tissues.According to the G-Star, of the 100 million tons of plastic produced annually, about 10% end up in the oceans. Pollution affects birds, mammals and marine life. "The challenge was to create a collection of quality to look and dress as well as the normal jeans", advanced the company.Another concern was intended to make the collection appealing to consumers. "It allows people from all over the world can express their concerns to the pollution of the oceans, wearing them," concluded the G-Star. Although the company has financial worries, the truth is that this new collection â€" and especially the visibility that Pharrell Williamas gives you â€" it may be important to change mindsets when it comes to consumption (non-literal) of plastic.
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