Monday, September 30, 2013

Portuguese duo turns leftover acrylic in Bijouterie

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Gonçalo Bladder, 35 years old, and Fernando Braz, 32, joined forces to respond to a very specific challenge: what to do with unused raw material into moulds and parts produced by Acrilmolde? The usual procedure is for grinding the material that's left and sell it for recycling. "In this way, waste yourself tons of material in perfect condition and consumes himself enormous power unnecessarily", explains Fernando Green Savers.

The duo then decided to try to give a cheerful and colorful direction to these materials, creating a Fresh acrylic accessories brand. It is a ecological cycle in the industry and waste of a company become the raw material of another.

A positive approach, according to which "life doesn't have to be gray", the brand shows that reuse is possible and brings an added value to the creations. The Fresh offers a range of accessories and jewelry, with collections consisting of necklaces, rings, bracelets, earrings, clutchs and bags.

The basis of all articles is acrylic but there are Add-ons to other materials such as Cork, metal and other recycled materials. "We have notion that acrylic is a plastic type nothing healthy for the environment, but our aim is their re-use, IE, to spare the environment pieces loose and without utility that can persist for decades," says Fernando.

One of the premises of the project is to give visibility to Portuguese talent â€" in this sense, all creations are ideas of designers who offer their work to the brand. The price of articles, all with Portuguese origin, varies between € 4 ($ 12) and the € 50 ($ 148). Can be purchased through the online store or at LXMarket, where the Fresh is assiduous presence.

Fernando reveals that, in the short term, it's ambition of team approach the public with the opening of a store of its own. "Until then, we continue with the dream of being different as each day passes and pass fills us happiness to be part of this project," he adds.

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